At Faces By Design, we specialize in Permanent Makeup. Clients can choose from:

• Permanent Eyeliner (top and bottom liner, top only, or bottom only)
• Permanent Eyebrows
• Permanent Lipliner

In very basic terms, Permanent Makeup is a cosmetic tattoing procedure. Your Permanent Makeup Technician will use a disposable, sterile needle to place pigment into the dermal layer of the skin. This is considered a permanent procedure, although it will fade over time. The average life span is anywhere from 3 – 7 years without any color refreshing/touching up.

There are a couple of things to consider before scheduling your appointment. First – you may want to make sure your calendar is open for the few days immediately following your procedure. The treated area will appear darker than normal for up to 10 days (depending on type of procedure), which may make you feel self-conscious. This is entirely normal – but still, you may want to avoid work/volunteering/appointments until the area softens (again, up to 10 days).

There are also some considerations based on your medical condition. Most medications are not in conflict with your procedure, but you will need to consult with us at Faces By Design if you are taking blood thinners, have a Mitral Valve Prolapse, or if you suffer from allergies to any numbing ingredients.

So how does this procedure happen?

First, you’ll need to call Faces By Design to purchase your procedure. It is our policy that procedures must be paid for in full at the time of scheduling. This can easily be done over the phone, using a credit/debit card. After purchasing, you can schedule your appointment. Please be aware that our schedule is generally pretty full, so you may have to wait up to four (4) weeks for the first available time that fits your schedule and ours.

Do know that you can schedule a free consultation to learn more before purchasing!

Once your appointment has been scheduled, we will go over a few things with you to prepare you for your appointment. These items generally include:

• If you are having Permanent Eyeliner, you cannot wear contact lenses the day of your procedure. Please wear your glasses to the shop that day, or at least bring them with you, along with your contact lens case. We will not be able to perform your procedure if you cannot see to drive without contacts, and do not have glasses with you!

• It is best for you to arrive for your appointment without eye makeup, especially mascara (if you are having Permanent Eyeliner). Feel free to bring a photo of yourself to show your technician how you like to wear your makeup, along with specific colors of eye/lip liner and brow pencil.

• If you did not have a free consultation before your appointment, you will have a short consult with your technician before she performs your procedure. During this time, you can talk about shape, size, and color of your procedure. Many times with eyebrows and lipliner, this will include drawing in the perfect shape with a pencil so that you can both agree before finalizing.

• Your appointment will last approximately one hour. You are welcome to bring along a friend for company!


For Permanent Eyeliner, our default color is black. We have found that this stays the truest for the longest time, even as it softens. However, there are other colors available should you feel strongly.

For Permanent Eyebrows, we have a variety of colors that can be used either singly or in combination with others (and it is not uncommon for a blend of two shades to be used). Your technician will determine the perfect color to match your skin tone and hair color, and the brow shape will mirror your natural brow shape, while defining it further. We can match any color – redhead, blonde, brunette, salt & pepper – there are shades of pigment to coordinate beautifully.

For Permanent Lipliner, we also have a variety of colors that can be used. Many clients opt for a natural look, meaning a shade that closely mirrors their own natural lip color. Other clients have a signature lipstick shade that they wear all the time, and they want a color that matches the lipstick. In this case, bring that lipstick along to your appointment to allow your technician to match it perfectly!


We will be unable to perform your Permanent Makeup procedure if you have an active cold sore. Please contact our office at 740-373-9770 to reschedule in this case. If you are prone to cold sores, please call your doctor and obtain a prescription for Valtrex (or other medication) as a precaution. For some individuals prone to cold sore breakouts, the Permanent Makeup procedure can trigger an outbreak. Having your medication on hand will make your life easier.

If you are prone to swelling, we recommend taking 400 – 800 milligrams of ibuprofen (Advil or Motrin) or acetaminophen (Tylenol) with food before your appointment. These NSAID’s act as an anti-inflammatory agent, and can help to prevent swelling. Your technician may advise you to continue to take these drugs for 24 to 48 hours following your procedure, based on how your skin reacts during the procedure. She may also recommend using ice packs for 15 – 20 minutes at a time if you are swelling.


You will need to stop using certain products before your procedure. If you are having Permanent Eyeliner, you are strongly advised to stop using Latisse (or other lash-lengthening products) at least two weeks prior to your procedure. For Permanent Eyebrows and Permanent Lipliner, you should stop using any retinol, AHA, BHA, or other acid-type product around those areas for at least one week prior to your procedure.

The reason for this request is simple: these products will make your skin more sensitive, and may add to any pain or discomfort you may feel during your procedure. And we don’t want that!

We highly recommend that all clients receiving Permanent Lipliner focus on being well-hydrated before coming in for your appointment. Certainly plan on consuming at least 64 ounces of water daily for a minimum of five days prior to your procedure, and five days following your procedure. This will allow your tissues to take the color more effectively.

We use a topical numbing cream to prepare your skin for your procedure. It will not affect your ability to drive following your appointment. However, if you wish to bring someone with you to drive you home, they will be welcome. Our procedure rooms are large enough to accommodate one or two additional friends!

Please arrive a few minutes early for your appointment. We will have some paperwork for you to fill out, and don’t want you to feel rushed at all. Please bring along a list of any medications you currently take, as this information is requested as part of the paperwork you’ll fill out. We can easily photocopy your list and keep it in your file.

At this point, you will be ready for numbing. A technician will take you to your room, collect your paperwork, and help you get comfortable. She will apply our numbing cream to the area using sterile applicators and gloves. Should you be having Permanent Eyeliner, you’ll be asked to close your eyes and leave them closed while numbing. This is to prevent the numbing cream from getting into your eyes, as it will burn and sting. That effect is temporary. Your eyes will be covered with plastic wrap to encapsulate the cream, making it more effective.

Regardless of type of procedure, you will be numbing for approximately 25 minutes.

Once your skin is numb, your technician will begin. She will wipe away the excess cream, and examine your skin. Then she will lay out your procedure, talking with you about color and shape. Once you have both agreed on a final look, she will begin working on you.

Her machine has a foot pedal and a wand-like apparatus. She will attach a new, disposable needle to the wand. She will dispense pigment from a larger container into a small, disposable cup only to be used on you. The actual procedure involves your technician dipping the needle into the pigment cup, and laying the ink into your skin, creating the desired look. You will hear a gentle whirring noise as she uses the machine.

She will periodically stop, examine, and perhaps wipe or rinse the area. Do not worry – she is not wiping off the color! You may bleed, which is entirely normal, and your technician will need to blot the area before continuing her work.

Our numbing cream is highly effective, but you will feel sensations. For Permanent Eyeliner, you will almost feel a tickling as your technician works along your lashline. Permanent Eyebrows and Lipliner involves feeling pressure from the work, almost a rubbing sensation.

This is a good time to note that the numbing should work to the point that you feel pressure, but no pain. If you are feeling pain, please say something! Your technician can use additional numbing to make you more comfortable.

Your technician will likely talk with you during your procedure, most likely asking questions about you and your life. This will help put you at ease as she works. Don’t worry about keeping your eyes open, when to blink, or how to hold your mouth. She will guide you through all of this. And it is not difficult or uncomfortable at all!

Each procedure takes about 15 – 30 minutes to complete. Once she is done, your technician will hand you a mirror to admire the results. Should you have any questions, this is a good time to ask. She can add any finishing touches at this time if needed.

You’ll leave with a list of after-care instructions and Vitamins A & D ointment. This ointment is used as a barrier to prevent infection. You will not use very much of this, and only during the first three days of healing. Your skin will likely feel a bit tender for the first 24 – 48 hours, so please treat it gingerly. Use gentle cleansers and skin treatments, avoid harsh anti-aging treatment products, and avoid makeup on the affected area.

Healing time varies, usually taking from 5 – 10 days. Your Permanent Makeup will actually scab over and flake off during this time. For Permanent Eyeliner and Lipliner, these scabs are quite small, almost looking like small flakes of color. Permanent Eyebrows do scab over in larger sections, and take longer to heal as a result. Do not pick at these scabs, as you will pull color from your skin. Just allow them to come off naturally.

It is important to note here that your Permanent Makeup will be much more intense in color during this healing time. You may feel as though your brows and/or lips enter the room before you do. This is normal – and temporary! Remember that you are most likely not used to seeing yourself with full brows or dark lipliner…but most other people around you may not even notice. And that intensity will soften upon healing, leading others to notice something’s changed. Many clients report being told they look 10 years younger!

Your purchase of Permanent Makeup entitles you to one Free Touch-up/Color Boost. This can be used after 8 weeks of healing from your initial procedure. Generally, most clients use this in the first year following their first appointment. However, if you do not need a color boost that soon, it can be saved for a later time.

Color boosts are intended to refresh the color, so it is advisable to schedule your appointment only after noticing that you are using cosmetics to enhance your Permanent Makeup every day because the color looks too soft without the temporary enhancement. You can schedule a color boost/touch-up anytime, and the regular cost is $90. That appointment will also need to be paid for at the time of scheduling, and will follow the same basic procedures listed above.

Now that you have healed, go about your normal daily routine. And enjoy the freedom your Permanent Makeup offers – swim, exercise, garden, sweat – all without fear of makeup running! Perhaps you’ll feel good enough to go without makeup more easily, all because your face is more defined. That’s why we love to offer this service at Faces By Design – we love to help you feel more beautiful and comfortable in your skin!